Social Media

Building a Personal Brand on Social Media in the Construction Industry

Social media can feel like an uphill battle and a waste of time for B2B businesses. This workshop will go over why that's not true and share examples of exactly how you can use social media to build a personal brand whether you are a contractor, small-scale construction business or large corporation.

This interactive workshop will go over how you can use social media to build awareness of your brand, regardless of size. We will go over best practices for all social media platforms and help you decide which is best for your business. We will answer common questions regarding how to build a personal brand and use social media efficiently.

Some of the questions she will be focusing on include:

How often should I post?
Should I use a scheduler to auto-post?
What is a good mix of personal and business content?
Should I be using hashtags?
and MUCH more!

About Mackenzie Kerr

Mackenzie Kerr is a local entrepreneur that started her marketing agency in January of 2021. She graduated from UNBC in 2021 with a degree in forestry and found her passion for marketing not long after. She helps business owners of all industries achieve stress-free social media through coaching calls, workshops, and full-time social media management! She specializes in TikTok and organic short-form content that builds community.